Seat integrates mobile payment apps in their cars

Monday 15 May 2017 | 11:04 CET | Background
Car manufacturer Seat has announced a step up in the development of connectivity and mobility solutions. Seat has signed an agreement with Saba, a leading operator in the development of urban mobility solutions and specialised in parking management. This is part of a program to develop connected car services. Seat has also announced that Android Auto will become available on all models. 

In line with the goal of becoming a front-runner in connectivity, Seat will add Saba to its partner ecosystem to create new services that facilitate drivers’ mobility, with new parking related functions. Saba manages 195,000 parking spaces in 371 facilities in five countries. Spain is their core market. 

Among others, the partners are studying the way to offer a mobile reservation and payment system for parking spaces, which will enable Saba clients to make electronic payments for services and which will be included in the digital solutions that Seat is currently working on. In addition, the collaboration lays the foundation for projects like Parkfinder 2.0, which will enable both companies to offer drivers real-time information on which parking spaces are available and recommend a car park best suited for the occasion.

SEAT ID is the brand’s digital ecosystem built around mobility services such as real-time traffic forecasts, route recommendations (restaurants, shops, services, etc.) and suggestions depending on modifications to the driver’s schedule. Seat has developed a Seat Drive App for Android Auto. With it, users of devices which operate with this system can safely access information from their mobile at the screen of their car. 

The app, which will soon be available in Google Play Store, will synchronize with the screen in the car and is a further step taken by the company towards the connected car. The iOS version was published last year. For cars thus equipped, Seat has announced a cooperation with Google to bring the Waze app to Android Auto. 

Startup incubator

Seat is based in Martorell, on the outskirts of Barcelona. The announcements were made at Automobile Barcelona, the annual motor show held in the same venue as Mobile World Congress. At a Demo Day, participating start-ups in the Seat Accelerator by Connector acceleration program presented their projects to investors. 

The car company was also one of the exhibitors at Mobile World Congress 2017, with a presentation of connected car services, including TraviPay, a mobile reservation and payment method of services, and Parkfinder, which facilitates navigation to available parking spaces.

TraviPay is a mobile payment solution for parking. The app was launched in August 2014 by Sunhill Technologies, now a subsidiary of Volkswagen Financial Services. All mobile operators in Germany offer carrier billing for TraviPay. Registered users can pay for parking in cities in Germany, Austria and the Netherlands. In Germany, the app can also be used to order a taxi and to find information on public transport. 

Seat builds an ecosystem and incubator program around the connected car. Early in 2017 the company opened Metropolis:Lab Barcelona. Volkswagen AG, parent company of Seat operates six IT-labs worldwide: two in Wolfsburg and in Barcelona, Berlin, Munich and San Francisco. The solutions are to be used by all Volkswagen Group brands.

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