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Wireless

UK MNOs try low-cost brands to stem drop in service revenues

Friday 20 April 2018 | 13:29 CET | Author: Marion ter Welle | Background
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UK mobile services revenues fell by 2.2 percent in Q4 2017, as both postpaid and prepaid revenues were lost. Vodafone led the decline with a 7.2 percent fall, followed by 3 UK down 3.1 percent and O2 losing 1.3 percent. Only BT increased its mobile service revenues, by 1.6 percent compared to Q4 2016, according to the latest research by Telecompaper. Amid weak consumer confidence and spending in the UK, the mobile operators are trying new low-cost brands to tempt cost-conscious customers and return to growth.

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Categories: Mobile & Wireless
Companies: 3 UK / BT / CityFibre / EE / GiffGaff / O2 / Sky / Virgin Media / Vodafone
Countries: United Kingdom
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