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Wireless

UK mobile operators focusing on enhancing offers to increase customer loyalty and ARPU

Friday 31 August 2018 | 12:50 CET | Author: Marion ter Welle | Background
In May 2018, BT launched its new strategy for delivering converged products, bringing together broadband, mobile and Wi-Fi. As part of this, BT's mobile brand EE enhanced its postpaid offer, giving customers access to BT Sport on multiple devices.  3 UK has also been expanding the services linked to its mobile offering, announcing a partnership with Easyjet in July 2018 to help promote its roaming offer. Vodafone recently added extra countries to its roam-like-home destinations, while O2 launched a Family plan in July 2018. 

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Categories: Mobile & Wireless
Companies: 3 UK / BT / CityFibre / EE / O2 / Talkmobile / Vodafone
Countries: United Kingdom
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