Woolworths shows way forward for retailer MVNOs

Monday 2 May 2016 | 09:37 CET | Author: Marion ter Welle | Background
Australian chain Woolworth has developed a fresh approach for retailers thinking of becoming a MVNO. At the recent MVNO World Congress in Amsterdam, the company shared its experience. Instead of a simple 'me-too' product as offered by the Dutch retail MVNOs, Woolworths has taken a much more innovative approach and is actively using its loyalty scheme to attract customers to its mobile offering.

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Categories: Mobile & Wireless
Companies: AH Mobiel / BEN / Hollandsnieuwe / Optus / Telstra / Woolworths Mobile
Countries: Australia / Netherlands
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