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Broadband

Broadcast TV resurgent, but OTT players add a little extra

Friday 25 February 2011 | 13:13 CET | Author: Tim Poulus | Market Commentary
The American over-the-top market remains dynamic, with a number of major announcements in the past week. While there is a great deal of speculation about what this means for the traditional TV market, known for its higher prices, the number of 'cord cutters' remains small for the moment. However, there is some shift from cable to satellite. At the same time, a new phenomena is emerging: social media used to attract viewers to traditional broadcast TV. Twitter's role has already been compared to the 'water cooler' effect, enhancing the social function of TV as colleagues gather around the

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Categories: Broadcast & Satellite / Internet
Companies: Amazon / Google / Hulu / ivi TV / Netflix / Twitter / YouTube
Countries: United States
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Comments

Article above is one of the best coverages on the OTT market I've come across so far. It projects the strength of the OTT players in the video market. And when the likes of Amazon introduce innovative offers like the one mentioned above, it makes it extremely tempting for the consumers. Such market developments demand that traditional telecom and cable/satellite operators, become truly innovative in their go to market approaches. And this path of innovation will further demand that these operators become cost efficient as well as intelligent at revenue generation. Billing, CRM and other support systems play a are very central role in supporting these requirements, and it's time operators relook at their legacy assets in this area. (Mohammed Sha, Head of Global Market Insights - Convergys)
Mohammed Sha @ 28/2/2011 - 10:21


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