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Wireless

Price still No1 reason to recommend mobile provider; image becoming more important when choosing plan

Friday 20 March 2015 | 16:36 CET | Author: Marion ter Welle | Market Commentary
Dutch consumers who recommend their mobile provider to others most often did so in Q1 2015 because of price, reliability and quality/coverage of the connection. Other important reasons were the plans on offer and the customer service provided. These top five reasons had not changed compared to Q4 2012, although the order of the top five had changed. When choosing a mobile connection, price and the type of mobile phone remain the most important reasons but service aspects such as the network quality and the provider's image are gaining in importance. This is shown by recent research from

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Categories: Mobile & Wireless
Companies: Telecompaper
Countries: Netherlands
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