3 Austria adds 180,000 new customers since rebrand

News Wireless Austria 29 NOV 2013
3 Austria adds 180,000 new customers since rebrand
Hutchison Drei Austria (3 Austria) has added over 180,000 new customers in the first three months since completing its merger with Orange Austria. Overall, the company added 630,000 new customers between start-2013 and end-November. The number of contract extensions by existing customers since the new brand launch has increased almost 30 percent year-on-year. CEO Jan Trionow added that the number of customers using the 'Cinema Thursdays' offer had more than doubled since the brand change. After combining their sales operations, the group now operates over 90 3Shops nationwide, and has 2,100 sales partners. 3G network coverage will reach around 94 percent for all customers by end-2013, with the company looking to further expand its network and roll-out LTE nationwide in 2014.

Categories:

Mobile

Companies:

Orange Austria,  3 Austria,  Hutchison Drei Austria

Countries:

Austria

Tags:

Voice services, Data services, Messaging, Company, Services, Sales figures, Sales, Consumer, Client, Marketing - Branding

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