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Wireless

3 UK, Italy deploy Shine network-based ad blocking

Friday 19 February 2016 | 10:20 CET | News
Hutchison announced that its subsidiaries 3 UK and 3 Italia have deployed network-based ad blocking software from Shine Technologies. The company said it was working with Shine to give customers more control, choice and greater transparency over what they receive, rather than an effort to completely eliminate mobile advertising. Hutchison plans to roll out Shine's software to all other 3 Group operators. The move was criticised by the Internet Advertising Bureau.

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Categories: Mobile & Wireless
Companies: 3 Group / 3 Italia / 3 UK / Shine Technologies
Countries: Italy / United Kingdom / World
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