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Wireless

3 UK promotes the dial with new TV ad campaign

Tuesday 17 May 2016 | 10:51 CET | News
3 UK has launched a new advertising campaign, created by Wieden+Kennedy, to support the launch of its new voice operated device, the dial. The dial is available exclusively to the 3 UK network and has been developed by i.am+, the fashion and technology brand from musician and entrepreneur will.i.am. It features the voice-based AneedA platform and a selection of over 20 million music tracks available free of charge. Wieden+Kennedy has produced a new TV commercial that sees will.i.am and Jackson, the star of the #MakeItRight campaign, introducing the wearable to a dark, futuristic cityscape.

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Categories: Mobile & Wireless
Companies: 3 UK / LG
Countries: United Kingdom
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