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3 UK starts 'Go Binge' offer with zero-rated Netflix, Deezer

Wednesday 5 July 2017 | 16:51 CET | News

3 UK announced its new 'Go Binge' data service, for customers to watch and listen to Netflix, TVPlayer, SoundCloud and Deezer on their mobile device, without using up their data limit. To take advantage of the service, existing customers on any contract, Sim only or broadband deal will need to move to a higher price plan. New customers on Advanced plans with 4GB or above will automatically get the service.

To promote the launch of Go Binge, 3 UK introduced the 'Bed n Binge' luxury retreat which it calls a "pop-up glamping experience". The retreat will open on 5 July for five days in Osterley Park in Middlesex. People will pay for a night at the retreat by bingeing. Guests will be handed a Samsung S8 or S8+ smartphone connected to 3 UK and invited to stay in one of 15 luxury cabins inspired by Netflix programmes, such as Stranger Things, Orange is the New Black, House of Cards, Narcos and the new show, GLOW. 

3 UK said Go Binge comes in response to the UK’s obsession with keeping up with the latest and most fashionable series, "no matter what the consequences, even if that means missing a social engagement or ‘cheat-watching’ on their partner". A survey by the operator found that 21 percent of Brits say bingeing is now the only way they watch a TV series. Another 22 percent regularly binge content on the go. Nearly 40 percent worry however that streaming on the go will use up too much data.



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