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Wireless

Vodafone Pass: nice concept but price portfolio even more opaque

Monday 6 November 2017 | 12:00 CET | Author: Tim Poulus | Market Commentary
Vodafone has launched its new zero-rated passes across Europe in recent months. Each Pass offers unlimited data for a certain type of content, such as chat apps, social networks, music or video streaming, or navigation, for a fixed monthly fee. What's interesting is the Pass incorporates elements of both zero-rating and unlimited data. The new offer may be driven by fears of the complete commoditisation of data, in the face of more operators around Europe trying out unlimited data plans. The passes give Vodafone a bit more control over prices, but for consumers it makes mobile plans even more

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Categories: Mobile & Wireless
Companies: Tele2 Nederland / T-Mobile Nederland / Vodafone Nederland
Countries: Europe
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