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Wireless

European mobile pricing: time for data to go unlimited

Friday 26 May 2017 | 08:41 CET | Author: Corina Schultz | Market Commentary
The European mobile market appears set to break through a key barrier: moving from set data bundles to truly unlimited data plans. While Asian markets like Japan have had unlimited data for years and T-Mobile drove the US market in the past year to embrace unlimited everything, Europe saw most unlimited data offers disappear with the advent of 4G. Operators wanted to cash in on their network investments and reverted to charging more for data, with only a few lucky subscribers holding on to old plans with unlimited data. This is now changing, with a number of European operators changing their

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Categories: Mobile & Wireless
Companies: Deutsche Telekom / SFR / Tele2 / Tele2 Netherlands / Telecompaper / Telenor / T-Mobile Netherlands / T-Mobile US
Countries: Europe
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Comments

Seems like an inevitable direction for particular telcos and plans, though I don't think it has to be this way - whilst the pressure from the supply side of the telco market may be driving this, from a consumer perspective I think the underlying interest in having more data is to get peace of mind (to avoid bill shock) and allow flexible usage. With a bit of imagination there will be plenty of other ways to deliver these perceptions without going down the one way path of unlimited data.
Alistair Shutt @ 26/5/2017 - 10:58


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