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Wireless

44% of Brits use mobiles to find best deals in store - study

Tuesday 20 May 2014 | 10:37 CET | News
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Almost half of UK consumers regularly practice 'showrooming', using mobile devices to check for the best prices in-store, according to research by EE. Over 20 million consumers, equal to 44 percent of total shoppers, visit physical stores to browse products while using mobile devices to find the best deals online. The study shows that consumers feel let down by limited product availability in shops, with 77 percent preferring to browse products ranges online rather than in retailers' physical shops. People now prefer to buy products online where possible, with 88 percent always researching

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Categories: Mobile & Wireless
Companies: EE
Countries: United Kingdom
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