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59% of US households subscribe to at least one SVOD service

Wednesday 20 July 2016 | 18:12 CET | News
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Well over half (59%) of all US households had a subscription video on-Demand (SVOD) service from Netflix, Amazon Prime, and/or Hulu in May-June, up from 47 percent in 2014, according to a study from Leichtman Research Group. SVOD services are particularly popular among non-subscribers to a pay-TV service. About 70 percent of all non-subscribers with a TV have an SVOD service (including 82% with a broadband Internet service at home) compared to 57 percent of pay-TV subscribers. Among those who have an SVOD service, almost half (47%) have more than one service.

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Categories: Broadcast & Satellite / Internet
Companies: Amazon / Hulu / Netflix
Countries: United States
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