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Broadband

ActiveVideo brings HTML5 ads to cloud TV platform

Tuesday 7 January 2014 | 13:20 CET | News
ActiveVideo announced at CES plans to expand in interactive TV advertising. The company introduced the new CloudTV software to distribute interactive web-style ads over its cloud user interface for TV providers. It enables ads written in HTML5, including existing web ads, to be distributed over set-top boxes and other connected devices. ActiveVideo has already deployed the software in cooperation with BrightLine's In-Television product for creating ads on connected TVs, working with consumer financial and cosmetics brands. Features of CloudTV AdCast include a data manager that collects data

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Categories: Broadcast & Satellite / Internet
Companies: ActiveVideo
Countries: World
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