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Advertisers set up new global alliance to counter online threat

Tuesday 18 June 2019 | 10:15 CET | News
Sixteen of the world's biggest advertisers have teamed up to create the Global Alliance for Responsible Media with the aim of encouraging platforms such as Facebook, Twitter and YouTube to do more to tackle dangerous and fake content online. The alliance will also include media buying agencies from major ad groups such as WPP, IPG, Publicis, Omnicom and Dentsu as well as the platform owners themselves.

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Categories: Internet
Companies: Facebook / Omnicom / Publicis / Twitter / WPP / YouTube
Countries: World
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