Indian operator Bharti Airtel has entered the cloud communications market with the launch of its Airtel IQ platform. The Airtel IQ cloud-based omni-channel communications platform is designed to enable brands to increase engagement with customers through secure communication.
Via Airtel IQ, all communication is encrypted and all mobile/telephone numbers are masked, Airtel said. Airtel IQ eliminates the need for multiple communication platforms for different channels. Businesses can embed communication services such as Voice, SMS, IVR in their applications and digital properties across desktop and mobile, all through a unified platform.
Airtel IQ has been developed by Airtel’s in-house engineering teams. Airtel also reports that Indian companies Swiggy, Justdial, Urban Company, Havells, Dr. Lal Path Labs and Rapido have already signed up as customers for Airtel IQ during the beta phase.
