Alec Baldwin tours Britain in new BT Mobile drive

Friday 3 June 2016 | 08:53 CET | News
BT is premiering on 03 June a BT Mobile commercial fronted by Alec Baldwin. The TV campaign will be supported by out of home and digital ads showing the actor in different locations around the country. The work by Abbott Mead Vickers BBDO, aims to be an entertaining parody of the advertising process and looks deeper into the world of marketing. Its tongue-in-cheek message is that BT Mobile's 4G and Wi-Fi are "As good as Alec Baldwin's dramatic delivery". It supports the EE parent company's launch of pay monthly mobile phone contracts with smartphones to bolster its BT Mobile brand in the

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Categories: Mobile & Wireless
Companies: BT / BT Mobile
Countries: United Kingdom
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