Altice announces single brand for operations worldwide

Nieuws Algemeen Wereld 23 MAY 2017 Updated: 24 MAY 2017
Altice announces single brand for operations worldwide

Altice has announced plans to rebrand its telecom operations worldwide, changing its consumer-facing identity to Altice by mid-2018 under a new logo and slogan ("Together has no limits"). The rebranding exercise will start in the Dominican Republic, where the group operates as Orange Dominicana, and will then apply to its global footprint, including SFR in France, Meo in Portugal, Hot in Israel, and Optimum and Suddenlink in the US market.

Altice has been working with Publicis to support the transition to one unified brand and the US operations of design agency Turner Duckworth to create a new brand campaign.

Several sub-brands within the group will remain in place. Among them, Next TV in Israel, Red in France, Mocho, Uzo and Sapo in Portugal, as well as the brands of its media channels (such as BFM TV, i24 News and RMC). Altice made the announcement at its headquarters in the US. 

Updates
24 MAY 2017 - Partners working on rebranding

Categories:

Algemeen

Companies:

SFR,  Meo,  Hot,  Optimum,  Orange Dominicana,  Suddenlink,  Altice Europe

Regions:

Wereld

Countries:

Dominicaanse Republiek,  Frankrijk,  Israël,  Portugal,  Verenigde Staten

Tags:

Wireline, Wireless, Consumer, Enterprise, Corporate strategy, Marketing - Branding

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