Altice Media enables targeted advertising on SFR's IPTV platform, partners with LiveRamp

Thursday 25 March 2021 | 10:26 CET | News
Altice France said that its in-house ad agency Altice Media Ads & Connect (formerly Next Media Solutions) has been able to offer clients the opportunity to deliver targeted advertising campaigns during linear TV viewing since the beginning of March. The telecom and media group is providing targeted advertising services on the IPTV platform of subsidiary SFR, across the national and regional TV channels of the group's media arm (BFMTV, RMC Decouverte, BFM Paris, among others).

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Categories: Internet
Companies: Altice France / SFR
Countries: France
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