0
Broadband

Altice Media enables targeted advertising on SFR's IPTV platform, partners with LiveRamp

Thursday 25 March 2021 | 10:26 CET | News
Altice France said that its in-house ad agency Altice Media Ads & Connect (formerly Next Media Solutions) has been able to offer clients the opportunity to deliver targeted advertising campaigns during linear TV viewing since the beginning of March. The telecom and media group is providing targeted advertising services on the IPTV platform of subsidiary SFR, across the national and regional TV channels of the group's media arm (BFMTV, RMC Decouverte, BFM Paris, among others).

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.

Subscriptions

Already registered?



Categories: Internet
Companies: Altice France / SFR
Countries: France
::: add a comment

Add comment

Please login or register to leave a comment.

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Related

Altice Media plans further expansion of BFM TV regional channel network

Published 27 Jul 2021 11:19 CET | France
French broadcaster BFM TV, part of Altice Media, is set to strengthen its network of local channels with new projects planned in ...

Altice USA rebrands mobile service to Optimum Mobile

Published 23 Jul 2021 15:35 CET | United States
Altice USA has rebranded its nationwide mobile service to Optimum Mobile, effective 25 July. The move represents the first step ...

Bouygues Telecom activates targeted advertising campaigns for IPTV viewers

Published 12 Jul 2021 16:57 CET | France
Bouygues Telecom announced that its new targeted advertising service is now operational for brands using the in-house ad agencies ...

Altice Media launches 'RMC BFM Play' streaming platform, partners with Alchimie

Published 25 Jun 2021 10:31 CET | France
Altice Media, part of Altice France, has announced the availability of "RMC BFM Play", a new subscription-free streaming service ...

SFR and Orange France add Wi-Fi 6 boosters to broadband offering

Published 08 Apr 2021 10:46 CET | France
French operators SFR and Orange have announced on the same day that their fixed broadband customers will be able to take ...

Altice France announces RMC Sport app for PlayStation 5

Published 06 Apr 2021 08:54 CET | France
Altice France said that its RMC Sport OTT offering can now be accessed directly on Sony's latest PlayStation console. The new app ...

Orange and French broadcaster M6 sign deal on targeted ads, renew TV distribution contract

Published 12 Feb 2021 08:22 CET | France
Orange France has secured a new deal to provide targeted advertising services on its IPTV platform, following similar ...

Bouygues Telecom signs up TF1 as new partner for targeted advertising platform

Published 11 Feb 2021 10:18 CET | France
French operator Bouygues Telecom has secured a fourth contract to provide targeted advertising services on its IPTV platform, ...

Orange signs deals with French broadcaster TF1 on targeted ads and premium Replay service

Published 14 Dec 2020 14:01 CET | France
Orange France has secured a new contract to provide targeted advertising services on its IPTV network, following the deal agreed ...

Orange France uses SoftAtHome's video player to deliver targeted advertising service

Published 02 Dec 2020 14:25 CET | France
Orange France is relying on the expertise of software developer SoftAtHome for the recently launched advertising service enabling ...

Orange launches targeted advertising service with FranceTV Publicite

Published 16 Nov 2020 08:41 CET | France
Orange France said that its IPTV platform is the first in the country to enable targeted advertising campaigns during linear TV ...





Calendar   /   Industry Events

25 Oct Facebook Q3
25 Oct Dtac Q3 2021
25 Oct Calix Q3 2021
26 Oct F5 Networks fiscal Q4
26 Oct Twitter Q3 2021
26 Oct MediaTek Q3
26 Oct Microsoft fiscal Q1
26 Oct SK hynix Q3
26 Oct Orange group Q3 2021
26 Oct Siminn Q3 2021
26 Oct KPN Q3 2021
26 Oct NENT Q3 2021
26 Oct Juniper Networks Q3 2021
26 Oct Corning Q3
26 Oct TIM Brasil Q3 2021
26 Oct Alphabet Q3 2021
26 Oct Digital Realty Q3
26 Oct MWC Los Angeles
26 Oct Samsung Developer Conference
26 Oct Cabsat
26 Oct FCC meeting
27 Oct Vertiv Q3
27 Oct Netgear Q3
27 Oct Megacable Q3
27 Oct Twilio Q3
27 Oct Telefonica Deutschland Q3 2021
27 Oct TIM Q3 2021
27 Oct Spotify Q3 2021
27 Oct Android Dev Summit
27 Oct Digital Utilities Europe 2021
::: More Calendar Items