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General

Amazon surpasses Apple and Google as world's most valuable brand - study

Thursday 1 February 2018 | 09:48 CET | News
Amazon has overtaken Google and Apple to become the world's most valuable brand, according to this year's Global 500 rankings from Brand Finance. The e-commerce giant's brand value surged 42 percent year on year to reach USD 150.8 billion, pushing Google (USD 120.9 billion) into third spot and edging out Apple (USD 146.3 billion). Technology brands continued to dominate the ranking, with Samsung coming in fourth with a USD 92.3 billion brand value, followed by Facebook in fifth place with USD 89.7 billion, having grown 39 percent and 45 percent respectively and overtaken AT&T, still the most

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Categories: General
Companies: Amazon / Apple / AT&T / Facebook / Google / Samsung
Countries: World
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