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General

America Movil and Verizon Media ink multi-year Mexico ad deal

Friday 17 July 2020 | 11:12 CET | News
Verizon Media and AMCO – a wholly-owned subsidiary of America Movil – have announced a new strategic partnership that will see the latter become the exclusive reseller in Mexico of the US company's advertising products. Under the terms of the multi-year deal, AMCO will represent Verizon Media selling premium advertising via innovative omnichannel ad formats, said the partners, adding that they will also work on custom advertising platforms for customers and audiences in Mexico to help improve the user experience.

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Categories: General
Companies: America Movil / Verizon
Countries: Mexico
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