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Apple agrees exclusive content from Taylor Swift

Monday 14 December 2015 | 09:17 CET | News
Apple has agreed an exclusive content deal with the singer Taylor Swift., Re/code reports. As a result, Apple Music subscribers (paid and free) will have exclusive access to a concert video of Swift launching 20 December. Apple will also be able to use Swift's name and likeness in promotions at its stores, where it will have big displays as well as Taylor Swift-branded iTunes gift cards for sales. Swift is also going on Apple's Beats 1 Radio to talk about the concert with Zane Lowe, Apple's chief DJ. According to the report, Swift and her record label will be paid for the exclusive access.

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Categories: Internet
Companies: Apple
Countries: World
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