Apple App Store sets new holiday sales record

News Wireless Global 6 JAN 2016
Apple App Store sets new holiday sales record
Apple's App Store recorded over USD 20 billion in sales last year. The company announced that a new sales record was also set over the Christmas and New Year’s holiday season. In the two weeks ending 03 January, customers spent over USD 1.1 billion on apps and in-app purchases, setting back-to-back weekly records for traffic and purchases. 

The first day of 2016 marked the biggest day in App Store history with customers spending over USD 144 million. It broke the previous single-day record set a week earlier on Christmas Day. Apple said the App Store has generated nearly USD 40 billion for developers since its launch in 2008, of which over a third came in the past year. 

Gaming, Social Networking and Entertainment were among the year's most popular App Store categories across Apple products. Games and subscription apps dominated this year’s top grossing titles including Clash of Clans, Monster Strike, Game of War - Fire Age and Fantasy Westward Journey, as well as Netflix, Hulu and Match.Since its launch in October, the new Apple TV’s most popular apps include Rayman Adventures, Beat Sports and HBO NOW. The most popular apps for Apple Watch owners include fitness apps Nike+ Running and Lifesum, and iTranslate and Citymapper in the Travel category.

Categories:

Mobile

Companies:

Apple

Regions:

Global

Tags:

Sales figures, IT - applications, Handsets

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