Apple names Sony TV execs to lead video business

Monday 19 June 2017 | 09:25 CET | News
Apple announced the appointment of two former TV executives, suggesting it plans to expand further in video programming. Jamie Erlicht and Zack Van Amburg will lead video programming worldwide, reporting to Eddy Cue. 

They join Apple from Sony Pictures Television, where they served as presidents since 2005, and have been responsible for series such as Breaking Bad and its spinoff Better Call Saul, The Crown and Rescue Me. They have extensive expertise producing television for global audiences and creating programming for a wide range of services including shows for Amazon, Hulu and Netflix. 

Apple launched its first video production, the series 'Planet of the apps', earlier this month. Previous reports have suggested the company is hoping to develop more original video content to add to its streaming music service subscriptions. 

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