Apple Pay transactions up 300% in past year in UK

Tuesday 23 May 2017 | 10:03 CET | News
More and more retailers in the UK are lifting the limit of GBP 30 on transactions with Apple Pay, as the contactless service catches on. Jennifer Bailey, the head of Apple’s payments business, told the Telegraph that over half of contactless payment terminals in the UK are now able to take Apple Pay transactions of any value. 

Apple Pay transactions in the UK have grown by 300 percent in the last year, with 23 banks now supporting the service. The service first launched in the UK in July 2015.

Most contactless card payments are limited to GBP 30 to prevent fraud, since they do not require shoppers to enter a PIN. However, Apple Pay uses the fingerprint scanner to verify payments, allowing retailers to drop the monetary limit. Retailers now accepting the higher-value payments include supermarkets such as Waitrose and Sainsbury's and restaurants including Pizza Express and Nando's.

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