Apple, Samsung smartphone owners more loyal to brands than Huawei users

Tuesday 18 June 2019 | 11:11 CET | News
Samsung and Apple have much higher brand loyalty among Dutch smartphone users than Huawei, according to research by the Telecompaper Consumer Insights panel. Two-thirds of consumers who had an iPhone or Samsung device for their last smartphone chose the same brand again for their current phone. Less than a third of Huawei users stayed with the brand. 

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Categories: Mobile & Wireless
Companies: Apple / Huawei / Samsung / Telecompaper
Countries: Netherlands
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