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Wireless

Apple starts new ad campaign on brand quality

Thursday 13 June 2013 | 09:01 CET | News
Apple and its ad agency TBWA\Chiat\Day are planning a new campaign that will emphasize the quality and reliability of Apple's products, apps and content, Bloomberg reports citing people familiar with the matter. The company previewed one of the ads 10 June at its developers conference, and it launched on TV in the US on 11 June. Others will follow in the coming months. The planned ads will focus on how the products can simplify users' lives. Rather than focusing on the iPhone or any other single product, they will promote Apple's brand appeal and its collection of products that work

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Categories: Mobile & Wireless
Companies: Apple
Countries: United States
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