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Apple to discontinue Beats Music brand - report

Tuesday 23 September 2014 | 10:01 CET | News
Apple will discontinue the streaming music brand Beats Music it acquired in May, TechCrunch reports, citing five unnamed sources, including several prominent employees at Apple and Beats. Many engineers from Beats Music have already been moved off the product and onto other projects at Apple, including iTunes. Apple told TechCrunch that the report of Beats Music being shut down "is not true", but sources familiar with the situation told Re/code that Apple "may, however, modify [Beats Music] over time, and one of those changes could involved changing the Beats Music brand". This suggests that

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Categories: Internet / Mobile & Wireless
Companies: Apple
Countries: World
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