Apple has previewed Apple Changsha, the first Apple Store in Hunan province. The new store is located in the Changsha IFS shopping mall. Store visitors will encounter the double-height façade, which features a gradient frit and mirrored coating treatment that blurs the transition from top to bottom and shifts in appearance during different times of day or seasons, Apple said. The all-new glass façade is the first Apple Store in the world to utilize this façade technique.
From the interior mall entrance, customers will come across the Forum and the freestanding video wall, home to Today at Apple sessions. Led by Apple Creative Pros, free daily sessions are designed to provide creative inspiration, teach practical skills, and help customers learn how to go further with their Apple products.
To celebrate the grand opening, Creative Pros will host the exclusively tailored Today at Apple session “Art Walk: Discover the Colors of Changsha” beginning 5 September, giving customers an opportunity to explore the city and capture its vibrant colors on iPad Pro.
Surrounding the Forum are display tables and avenues, where customers can explore curated Apple products and accessories or receive personal technical support from Geniuses. Throughout the store, customers can get shopping help from Apple Specialists and learn more about monthly financing options, Apple’s trade-in program, or try the newly launched Apple Pickup service.
The new store includes nearly 100 retail team members, who collectively Chinese, English, Japanese, Korean, and French.
