Arcelik picks AWS to transform appliance manufacturing business into data-driven organisation

Wednesday 16 September 2020 | 11:02 CET | News
Amazon Web Services (AWS) announced that household appliances manufacturer Arcelik selected AWS as its preferred cloud provider for machine learning and analytics across its entire operations. Arcelik, which owns 12 global appliance brands including Beko and Grundig, is relying on the breadth and depth of AWS services to transform itself into a data-driven organisation and provide enhanced customer experiences, innovate services, and lower costs across its operations in nearly 150 countries.

By adopting AWS analytics, compute, database services, IoT, machine learning, and storage, Arcelik is gaining deeper visibility across its organisation, optimising processes related to production and quality control, and driving efficiency across all business segments, from customer care to manufacturing. Arcelik is establishing a company-wide analytics and machine learning programme, powered by AWS. This will aggregate and examine data from its supply chain, maintenance, manufacturing, quality control, and sales operations to achieve predictive insights for evaluating customer satisfaction ratings, forecasting growth, and managing inventory. Arcelik began this programme by building a data lake with Amazon Simple Storage Service (Amazon S3) using AWS Lake Formation, for quickly ingesting, cataloging, cleaning, and securing data, and AWS Glue, for preparing and loading data for analytics. All of Arcelik’s business units have access to this data lake, which feeds into new machine learning solutions powered by Amazon SageMaker to uncover patterns and identify process improvements. Arcelik also leverages Amazon SageMaker BlazingText, an algorithm providing highly optimised implementations of word2vec and text classification, to power its ‘Quality Intelligence’ platform. This service reviews notes from service technicians and identifies emerging trends in service requests, for Arcelik’s customer care and quality control teams, to help them proactively address customer needs.

Arcelik is expanding its use of AWS analytics, IoT, and machine learning services to its factories and product lines, building on a project to develop cloud-connected appliances. The company currently collects data from more than 1 million deployed smart appliances, using AWS IoT Core to connect these appliances to the cloud and other devices. It also uses Amazon Elasticsearch Service to gain insights from this machine-generated data, enabling Arcelik to analyse consumer usage patterns and diagnose potential performance issues remotely. 

Arcelik is rolling out a number of products on its manufacturing lines, using machine learning models built with Amazon SageMaker, to identify process improvements and enhance quality control. Arcelik is currently implementing these products at its washing machine factory in Romania. The company plans to work with AWS to roll out these products to additional Arcelik factories around the world.

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Categories: Internet / IT
Companies: Amazon
Countries: Turkey
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