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Broadband

ASA rejects BT claim Wi-Fi hub is 'most powerful'

Wednesday 14 June 2017 | 15:48 CET | News
The UK Advertising Standards Agency (ASA) has considered a complaint about a BT TV ad stating it is the "UK's most powerful Wi-Fi signal versus major broadband providers". The ad was the subject of many complaints, including from Virgin Media, Sky UK (Sky), and TalkTalk, which challenged the main premise, saying it was misleading and could not be substantiated. The ASA agreed that the ad was misleading regarding its claim that it was the best. BT has been told to adjust its ad.

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Categories: Internet / Mobile & Wireless
Companies: BT / Sky / TalkTalk / Virgin Media
Countries: United Kingdom
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