ASA upholds BT complaints over EE broadband claims

Wednesday 21 May 2014 | 10:58 CET | News
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The UK Advertising Standards Authority (ASA) has upheld complaints filed by BT against a direct mailing promoting EE broadband. BT challenged whether the claim 'Britain's most reliable broadband for staying connected' was misleading. The ASA considered that consumers would understand the claim to relate to reliability of a broadband connection, including fixed-line and wireless router performance, and as EE had not provided sufficient evidence to substantiate the claim, it concluded that this was misleading. The ad cannot be used again in its current form and EE was told to ensure they held

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Categories: Internet
Companies: BT / EE
Countries: United Kingdom
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