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Astro, Synamedia launch ad service on TV, streaming platforms in South East Asia

Friday 3 December 2021 | 09:46 CET | News
Malaysian operator and video software provider Synamedia have jointly launched an addressable TV advertising service in South East Asia. Advertisers will be able to show different ads to different households while they are watching the same programme, based on data including location and demographics, Astro said.

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Categories: Broadcast & Satellite / Internet
Companies: Astro / Synamedia
Countries: South East Asia
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