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Atresmedia, Smartclip enhance targeted advertising partnership

Thursday 28 May 2020 | 15:31 CET | News
German video advertising specialist Smartclip, an RTL subsidiary, has announced an expansion of its partnership with Atresmedia to enhance the Spanish broadcaster's addressable TV portfolio. Smartclip said addressable TV (ATV) gives brands the opportunity to deliver personalised ads that eliminate exposure to viewers who are not interested in their products. Under the new deal, Atresmedia will introduce a comprehensive range of new ATV ad formats to the TV market in the coming months.

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Categories: Broadcast & Satellite
Companies: Atresmedia / Smartclip
Countries: Spain
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