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Barclays Bank Kenya attributes Timiza success to Universal App campaign backed by Google Ads SDK

Thursday 28 February 2019 | 10:47 CET | News
Barclays Bank of Kenya's mobile loan app Timiza exceeded its download target within five months, pointing to increased appetite for banking apps by the public. In March 2018, the bank and advertising agency Squad Digital set a target to achieve 750,000 downloads of the app from all channels by December 2018. The bank then adopted Universal App campaigns for installations, aiming to gain 70 percent of the target of 525,000 downloads from the channel within ten months.

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Categories: Mobile & Wireless
Companies: Google / Safaricom
Countries: Kenya
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