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Wireless

Beats gets around TV ban at Sony-backed World Cup

Thursday 19 June 2014 | 17:07 CET | News
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Although banned for licensing reasons from the stadiums and official venues of the Sony-sponsored World Cup, Apple subsidiary Beats' headphones have been very visible. Players like Brazil's Neymar and Urugay's Luis Suarez have been seen on TV in their downtime wearing Beats headphones. World Cup sponsor Sony sent headphones to every footballer at the World Cup, but so far few have been seen them wearing them. Beats also released a five-minute video on YouTube days before the World Cup featuring Neymar, Suarez, Van Persie and others. It has been seen by over 10 million people on YouTube so

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Categories: Mobile & Wireless
Companies: Apple / Panasonic / Sony / YouTube
Countries: World
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