Beats to launch marketing campaign aimed at Spotify - report

Thursday 9 January 2014 | 15:57 CET | News
Digital music service, Beats Music, is launching a major marketing campaign aimed at Spotify, the subscription music-streaming leader, according to several industry sources, reported the New York Post. At the core of the Beats campaign is a slew of Super Bowl spots featuring new artists, sources told The Post. The company is also making big ad buys in other media, sources said. Beats Music is expected to launch on 26 January and has thus far secured backing from wireless provider, AT&T, industry insiders said. "Finally AT&T is going to do this," said a senior music source. "It's going to be

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Categories: Internet
Companies: MOG / Spotify
Countries: United States
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