BeIN to broadcast Cricket Australia in MENA

Thursday 16 November 2017 | 10:24 CET | News

BeIN Sport has inked a six-year television rights deal with Cricket Australia (CA). The new Middle East and North Africa (MENA) agreement will cover several Indian tours and visits by Pakistan, South Africa and the Ashes of 2021-22. It is the biggest ever cricket board rights deal for the region. 

This agreement marks the entry of beIN media Group as the first broadcaster of cricket in the region. BeIN has won the right to show the Magellan Ashes Test Series from 23 November. It will also screen premium cricket clashes including South Africa's 2018 tour of Australia, India's 2018-19 tour of Australia, and both the KFC Big Bash League and Rebel Women's Big Bash League – Australia's men’s and women's domestic T20 cricket leagues.

All matches will be shown in HD via subscription channels and online. Following the recent launch of BeIN media group's 4K channel, cricket fans in MENA will be watching selected games in Ultra HD.


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