0
General

Belgacom to adopt Proximus brand for fixed services

Monday 10 March 2014 | 16:35 CET | News
Belgacom's new CEO Dominique Leroy has announced plans to adopt the company's mobile brand Proximus across all its services. By the end of the year, mobile, fixed and IT services will all use the Proximus brand. Leroy said in a presentation to staff that the move will simplify the company's communication and reinforce the idea of putting the customer centre. "The name Proximus reflects the ambition of being as close to customers as possible. It literally means 'the closest'," the CEO said in a statement. The single brand also underlines the growing convergence of services, which for customers

Thank you for visiting Telecompaper

We hope you've enjoyed your free articles. Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.

Subscriptions

Already registered?



Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: General
Countries: Belgium
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Related

Belgacom launches new branding under Proximus name

Published 26 Sep 2014 12:05 CET | Belgium
Belgacom has confirmed the adoption of its mobile brand Proximus for all its services, including on the fixed market. The new CEO ...

CEO Belgacom: kosten te hoog, werknemers flexibeler

Published 18 Jun 2014 13:01 CET | Belgium
CEO van Belgacom Dominique Leroy wil dat Belgacom verantwoordelijker met zijn kosten omgaat. Om die reden zal het Belgische ...

Belgacom Q1 revenue down 6.7%, maintains FY outlook

Published 09 May 2014 10:42 CET | Belgium
Belgacom reported first-quarter revenues down 6.7 percent from a year earlier to EUR 1.48 billion. Consumer revenue fell 3.1 ...

Belgacom Q4: mobile markt to stabilise, dividend lower, 4G acelerates

Published 13 Mar 2014 11:52 CET | Belgium
Belgacom recently reported results for 2013 and the fourth quarter, also presenting its outlook for 2014 and investment plans for ...

Belgacom names Microsoft exec to head consumer division

Published 28 Feb 2014 11:00 CET | Belgium
Belgacom has named Phillip Vandervoort the new head of its consumer business. As EVP Consumer Business Unit and member of the ...

Belgacom to boost investment, trim dividend

Published 28 Feb 2014 10:16 CET | Belgium
Belgacom reported fourth-quarter revenues down 3.8 percent from a year earlier to EUR 1.582 billion. EBITDA fell 6.3 percent to ...

Belgacom CEO shuffles management structure

Published 27 Jan 2014 11:12 CET | Belgium
Belgacom said it wants to simplify its management structure in order to improve the speed of decisions, the strategic alignment ...

New Belgacom CEO plans efficiency measures

Published 13 Jan 2014 10:57 CET | Belgium
Belgacom's new CEO Dominique Leroy has called for a more efficient and flexible company organisation in order to respond to ...

Leroy confirmed as new Belgacom CEO

Published 09 Jan 2014 14:41 CET | Belgium
The Belgian government has confirmed the appointment of Dominique Leroy as the new CEO of Belgacom. On his Twitter feed, Prime ...