Belgacom launches new branding under Proximus name

Friday 26 September 2014 | 12:05 CET | News
Belgacom has confirmed the adoption of its mobile brand Proximus for all its services, including on the fixed market. The new CEO Dominique Leroy first announced in March plans to replace the state-owned operator's name with a new branding. The company's new tagline will be 'Proximus, Always close' ('Proximus, Altijd dichtbij' in Dutch and 'Proximus, Infiniment proche' in French). The name Proximus in purple will feature a blue 'x' in the middle, referring back to Belgacom's colours, and appearing similar to a hastag. Belgacom said this symbolises the convergence of fixed and mobile, as well

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Categories: General
Companies: Belgacom / Proximus
Countries: Belgium
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