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Belgian telcos, media companies form new ad alliance

Thursday 13 June 2019 | 10:50 CET | News
Belgians biggest telecom operators Proximus and Telenet have partnered with the major broadcasters and publishers in a new advertising alliance. The Belgian Data Alliance will use their collective customer data to develop new forms of personalised advertising, De Tijd reports. 

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Categories: Broadcast & Satellite / Internet
Companies: Proximus / Telenet
Countries: Belgium
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