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Wireless

Ben offers 1 and 2 GB data bundles at same price

Monday 1 October 2018 | 16:52 CET | News
Dutch mobile provider Ben is currently offering its data bundles with 1 and 2 GB for the same price of EUR 4 per month. According to research by Telecompaper, most consumers interested in Ben's plans focus on the 1 GB plans (72%), while only 8 percent orientate towards the 2 GB offer. This suggests the provider's latest price offer is aiming at encouraging customers to move to bigger data bundles, so that it can eventually upsell the customers to more expensive plans, once they are used to a higher data consumption. 

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Categories: Mobile & Wireless
Companies: BEN
Countries: Netherlands
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