Bharti Airtel adopts Cloudera to process user data in India

Tuesday 28 June 2016 | 11:14 CET | News
Bharti Airtel has adopted Cloudera Enterprise to better use customer data for omni-channel campaigns and influence buyers in a highly competitive market. Cloudera said communications service providers (CSPs) are amongst the world's biggest aggregators of consumer information and have to keep pace in order to gain insights into users' preferences and networks.

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Categories: IT
Companies: Airtel / Bharti Airtel / Cloudera
Countries: India
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