Bijenkorf starts testing iBeacons in Rotterdam shop

Tuesday 21 October 2014 | 10:37 CET | News
Dutch department store De Bijenkorf is installing around 140 iBeacons in its Rotterdam shop to help serve customers at check-out, Emerce reports. The transmitters will be used as part of the new service programme Privilege Membership, which aims to boost personalised service at the shop. The iBeacons will offer customers invites to brand introductions and product launches. The devices will be expanded to other Bijenkorf outlets next year. iBeacons use Bluetooth Low Energy to transmit information and location in a range of around 50m.

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Categories: Mobile & Wireless
Countries: Netherlands
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