0
Wireless

Bijenkorf starts testing iBeacons in Rotterdam shop

Tuesday 21 October 2014 | 10:37 CET | News
Dutch department store De Bijenkorf is installing around 140 iBeacons in its Rotterdam shop to help serve customers at check-out, Emerce reports. The transmitters will be used as part of the new service programme Privilege Membership, which aims to boost personalised service at the shop. The iBeacons will offer customers invites to brand introductions and product launches. The devices will be expanded to other Bijenkorf outlets next year. iBeacons use Bluetooth Low Energy to transmit information and location in a range of around 50m.

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.

Subscriptions

Already registered?



Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Mobile & Wireless
Countries: Netherlands
::: add a comment

Add comment

Please login or register to leave a comment.

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.