BlackBerry appoints Alicia Keys as global creative director

Thursday 31 January 2013 | 08:03 CET | News
Canadian smartphone maker Blackberry (former Research In Motion), has appointed singer, songwriter and entrepreneur Alicia Keys as its global creative director. As an official member of the BlackBerry team, Keys will lead an array of new business initiatives designed to drive engagement with BlackBerry and perception of the brand.

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Categories: Mobile & Wireless
Companies: Research In Motion
Countries: World
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