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Wireless

BlackBerry ends partnership with Alicia Keys

Friday 3 January 2014 | 09:08 CET | News
Musician Alicia Keys has left BlackBerry, a year after being named global creative director of the smartphone maker, the New York Times reports. She was named to the post in January 2013 at a New York launch event for the BlackBerry 10 line of phones. While she was prominent in various events to introduce the new products early in the year, her public role at the company later faded after the new phones proved to be a flop. In an emailed statement, Adam Emery, a spokesman for the company, offered no specific reason for Keys' departure, which is effective at the end of this month. BlackBerry

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Categories: Mobile & Wireless
Companies: BlackBerry
Countries: World
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