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General

Blippar acquires Layar

Wednesday 18 June 2014 | 16:15 CET | News
Augmented reality app Layar has been acquired by Blippar, a Britsh company active in augmented reality advertising. Based in the Netherlands, Layar was founded in 2009. No financial details of the takeover were disclosed. Layar will continue to offer its consumer app and develop its B2B services with Blippar. Together the two companies claim to reach over 50 million consumers, 5,000 brands and publishers and over 100,000 self-publishing partners, in more than 175 countries.

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Categories: General
Companies: Layar
Countries: Netherlands / World
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