Bouygues declares price war in fixed broadband

Friday 20 December 2013 | 10:35 CET | News
Martin Bouygues announced plans to launch a price war in the fixed broadband market, targeting rival Free. In an interview with Le Figaro, the head of the Bouygues group said that Bouygues Telecom plans to disrupt the fixed market in 2014 with innovative technologies and services, offering customers savings of EUR 150 per year, or EUR 12.5 per month. Bouygues dared Free founder Xavier Niel to do the same, "if he's capable!". Bouygues said his company has margins of less than 20 percent, while Free, which has claimed a "revolution" in the French market with its low prices, has a margin of over

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Categories: Internet
Companies: Bouygues Telecom / Orange
Countries: France
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