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Broadband

Bouygues Telecom activates targeted advertising campaigns for IPTV viewers

Monday 12 July 2021 | 16:57 CET | News
Bouygues Telecom announced that its new targeted advertising service is now operational for brands using the in-house ad agencies of French broadcasters France Televisions, TF1 and M6. This will give brands the opportunity to engage audiences with targeted messages during linear and on-demand TV viewing, based on specific traits of opted-in IPTV customers such as geolocation and household interests. Additionally, the service offers advertisers the option to onboard third-party data sources.

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Categories: Broadcast & Satellite / Internet
Companies: Bouygues Telecom
Countries: France
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